Search Engine Optimisation or Pay Per Click?
Search Assist strongly believes that a combination of both search engine optimisation (SEO) and Pay Per Click (PPC) will produce the results that will benefit any business with an online presence. Whether you are selling a service or product, a combination of SEO and managed PPC will put your web site in an advantageous position compared to your competitors.
What is Pay Per Click & How can Search Assist help me?
Pay per click (PPC) is an advertising model provided by search engines such as Google, Yahoo, MSN (Bing), where advertisers pay only when their ad is clicked. Advertisers typically bid on keyword phrases relevant to their target market.
On the face of it PPC is an extremely effective way to reach your audience very quickly and is ideal for virtually any business with a web site. Pay Per Click is extremely good for instant results but getting the balance right is an art which Search Assist specialise in. With many years of experience we're determined to make the absolute most of your budget and provide you with expert management, reporting and advice on how to make the most of Pay Per Click.
Does SEO work and can it work for me?
If you have a web site and want it to rank highly amongst your competitors then a well managed SEO campaign is right for you. Pay Per Click is good for instant results but relies on an ongoing monthly spend, this is where Search Assist thinks Search Engine Optimisation wins! Because our SEO techniques are up to date and ethical we can provide a service which really does result in Page 1 Google search results and it usually costs less too!
There are lots of differences between SEO and PPC and most noticeably is the time it takes to provide results. With SEO it usually takes between 3 and 6 months to product results that can be seen and benefited from, this is why it's important to run a well managed Pay Per Click campaign alongside SEO.
What Does it Cost?
Monthly costs depend on the complexity of the campaign and whether it's SEO, PPC or both. Typically an SEO campaign based on 3 keywords will cost in the region of £250 per month depending on 'difficulty' of the chosen keywords. Search Assist's charges for a managed PPC campaign are from £79 which again depends on the complexity of the campaign.
